Learn and use the communication technology that best fits your work and relationships!
I’ve said for 20 years that email isn’t the best work vehicle for many reasons. Information obesity is the biggest deterrent, but loss of context also contributes to email ineffectiveness. Information is sent, received, and attended to in fragments, scattered amongst dozens of other types of messages, if not hundreds. Email forces us to be redundant in our communication, never sure everyone has read what’s been sent previously. Or we leave out or don’t remember vital information because it came through in an earlier email. That previous message is out of sight – and so – out of mind, especially if the subject line becomes irrelevant to where the conversation went. If email is being used as a project management and team communication tool on your team (be honest, most of us do it), you are spending too much time gathering information from here and there or losing critical information. Project management and team collaboration solutions solve the context and recorded history problems. Effective tool users have built-in organization tools to stay on top of tasks while facilitating communication among team members.
If email is being used as a project management and team communication tool on your team, you’re most likely losing critical information.
Now that Facebook and LinkedIn (and many others) are standard parts of our lives, most people understand the interface basics and tenets of how to communicate through a collaborative platform. With business growing more social in nature as more people realize that much real work gets done through conversation, we’re truly crossing the digital divide of team relationship management. Companies use cloud-based social media solutions, finally embracing efficiencies that early adopters have benefited from for years, thanks to the ubiquity of mobility.
Now people get it. Work behavior has changed. For example, 47% of all email is now being opened on a mobile device and often inside a social platform such as LinkedIn or Facebook. As a result, mobile collaboration apps can easily become the logical default for team collaboration. The BYOD (Bring Your Own Device) trend has reached critical mass. (It may be giving Chief Technology Officers and Information Technology departments headaches over security concerns, but it is here to stay.)
As early as 2010, Gartner was predicting that 20% of business users would choose social networking solutions over email as the main channel for communication and collaboration by now. We have reached critical mass. That’s not to say email is dead. It is still powerful as a direct communication tool, but it can stop being a productivity killer. Leverage the collaborative platforms and let email become, again, one – but only one – great communication tool in your team tool box.
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